Need great content?
HELLO
You x wORDSMITH
content WOES?
Are you in the top 10?
As vocal as them?
Tried new content campaigns?
Got a robust content process?
Know your real cost/asset?
Want more, for less?
Content pipelines
at full flow
Forget later,
Embrace done-today
Pay for what you need
Don't pet an elephant!
Utopia
IS
n o w
and you can have it
WORDSMITH
amidst noise and confusion,
be an oasis of calm and poise.
on search, be found
on social, be heard
stop the struggle
get it done.
search
SOCIAL
STRATEGY
PLAN
1
Sy
Systematic
Strategy
3
Br
Brand
Plan
4
Re
Research
Process
11
Ps
Personas
Plan
12
Ou
Outline
Process
19
Fm
Formats
Plan
20
We
Write
Process
37
Fn
Funnel
Plan
38
Le
Line-edit
Process
55
Tm
Themes
Plan
56
Op
Optimize
Process
87
Cd
Calendar
Plan
88
Qc
Quality-check
Process
PROCESS
QUALITY
21
Cl
Clarity
Quality
39
Co
Conciseness
Quality
22
Re
Readability
Quality
40
Ch
Coherence
Quality
72
Cn
Consistency
Quality
104
Rl
Relevance
Quality
GOALS
LEAD MAGNETS
57
If
Inform
Goals
89
Cl
Checklists
Lead-magnets
23
Ac
Accuracy
Quality
41
Au
Authority
Quality
73
Un
Uniqueness
Quality
105
En
Engagement
Quality
58
Ec
Educate
Goals
90
Rp
Reports
Lead-magnets
24
De
Depth
Quality
42
Pe
Persuasion
Quality
74
R
Research
Quality
106
Fo
Formatting
Quality
59
Et
Entertain
Goals
91
Sy
Surveys
Lead-magnets
25
Vi
Visuals
Quality
43
S
SEO
Quality
75
Li
Linking
Quality
107
Ci
Citations
Quality
60
Eg
Engage
Goals
92
Cc
Cheatsheet
Lead-magnets
RESEARCH
26
Ex
Examples
Quality
44
An
Anecdotes
Quality
76
Al
Analogies
Quality
108
Cs
Case Studies
Quality
61
Ct
Convert
Goals
93
Sa
Spreadsheet
Lead-magnets
27
Qo
Quotes
Quality
45
Ig
Infographics
Quality
77
Ls
Lists
Quality
109
Rf
Reader-first
Quality
62
Er
Empower
Goals
94
Tl
Template
Lead-magnets
28
Ac
Active
Quality
46
Lu
Lucid
Quality
78
Pi
Pithy
Quality
110
Dt
Show, don't tell
Quality
63
Av
Advise
Goals
95
Qz
Quiz
Lead-magnets
29
Tb
Tables
Quality
47
Pr
Proofread
Quality
79
Ed
Edit
Quality
111
Sb
Scannable
Quality
64
Cy
Clarify
Goals
96
Lr
Calendar
Lead-magnets
TYPES
30
Su
Subheadings
Quality
48
Id
Intro
Quality
80
Ct
CTA
Quality
112
Ln
Links
Quality
65
Sv
Solve
Goals
97
Wb
Webinar
Lead-magnets
5
G
Google
Research
13
Bl
Blogs
Types
31
Lp
LinkedIn Posts
Types
49
Ma
Medium Articles
Types
81
Wh
Whitepapers
Types
113
Eb
e-books
Types
66
Sp
Support
Goals
98
Pf
PDF
Lead-magnets
6
Pv
Pageviews
KPIs
14
Re
Reddit
Research
32
Sl
Social
Research
50
Em
Emails
Types
82
Nw
Newsletters
Types
114
Pr
Presentations
Types
67
Sm
Simplify
Goals
99
Pn
Planners
Lead-magnets
KPIs
TOOLS
7
Uv
Unique visitors
KPIs
8
Pk
Page Rank
KPIs
9
To
Time-on-page
KPIs
15
Bc
Bounce rate
KPIs
16
Cv
Conversions
KPIs
17
Pr
Page rank
KPIs
33
Yt
YouTube
Research
34
T
Traffic
KPIs
35
Rc
Reach
KPIs
51
Ir
Industry reports
Research
52
Ci
CEO Interviews
Research
53
Rr
Referral
KPIs
83
Ec
e-courses
Types
84
Gu
Gutenberg
Research
85
Ss
Subscriptions
KPIs
115
Sc
Scripts
Types
116
Ls
Landing pages
Types
117
Sh
Shares
KPIs
68
Mo
Motivate
Goals
100
Tk
Toolkits
Lead-magnets
69
Dg
Delight
Goals
101
Ts
Trials
Lead-magnets
70
Il
Influence
Goals
102
Om
Comparisons
Lead-magnets
2
Gr
Grammarly
Tools
10
Hw
Hemingwayapp
Tools
18
Cp
Copyscape
Tools
36
De
Dell-E
Tools
54
Cv
Canva
Tools
86
Gd
Google Drive
Tools
118
Pw
Pro Writing Aid
Tools
71
Cg
Challenge
Goals
103
Ut
Curations
Lead-magnets
all
content formats
one team
BRANDS WE'VE SERVED
GRADRIGHT
India's first loan bidding platform
SEEKTHEM
London based design service
STELLAR
Global data recovery brand
BRANDS WE'VE SERVED
Neuronimbus
Global full-stack tech and marketing service
ClickDo Ltd.
A London-based digital marketing agency
Here Comes The Apocalypse
California based infotainment company
BRANDS WE'VE SERVED
Insubuy
USA based insurance marketplace
Immihelp
Texas (USA) based immigration advice company
EVD Analytics
London-based Marketing, Growth and Analytics Agency
OUR
content
PROCESS
- Study competition
- Develop ideas
- Build strong narratives
- Make it perfect, fast
- 150+ pages rank #1 to #5 for hottest search queries in insurance search
- Exposure to 50,000+ potential customers/mo
- Keeps Insubuy among top 5 insurance aggregators in USA
SUCCESS STORY
INSUBUY
Result: SERP #1
- 20+ pages rank #1 for hottest search queries in data recovery space
- Exposure to 10,000+ potential customers
- Keeps Stellar the #1 brand in data recovery in the search ecosystem
SUCCESS STORY
STELLAR
Result: SERP #1
- On SERP#1 for a fiercely competed search term
- Exposure to 5,000+ potential customers
- Lead-magnet for a $999 service pack
SUCCESS STORY
SEEKTHEM
Result: SERP #1
ENDORSEMENTS
*Only real reviews
from real people
(more, on my LinkedIn)
https://www.linkedin.com/in/
kinshuk-gupta-wordsmith/
Our Values
Digital content shouldn't be a black box
Voice >> Noise
- Stay relevant
- Stay fresh
- Stay humane
Systems
=
Power
- Lean
- Agile
- Effective
Think, then leap
- Gauge competition
- Do 10% better
- Measure and repeat
2012
Founded
Team: 1
Client: 1
2022
Team: 20
Clients: 115
Market: Globe
2018
Team: 10
Clients: 80
Market: India, Aus, US
our ADVENTURE
A trail of words, coffee stains, and countless reminders of the most parroted cliche ever: content is king.
NEXT.
3 STEPS
Content
AWESOME
AFFORDABLE
FAST
