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Need great content?

HELLO

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You x wORDSMITH

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Good stuff
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content WOES?

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Too little

Are you in the top 10?

As vocal as them?

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Too slow

Tried new content campaigns?

Got a robust content process?

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Too costly

Know your real cost/asset?

Want more, for less?

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VOLUME
VOLUME

Content pipelines

at full flow

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VELOCITY

Forget later,

Embrace done-today

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VALUE

Pay for what you need

Don't pet an elephant!

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Utopia

IS

n o w

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and you can have it

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WORDSMITH

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amidst noise and confusion,

be an oasis of calm and poise.


on search, be found

on social, be heard


stop the struggle

get it done.

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search

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The Best 4 Social Networking Sites: Facebook, Linkedin, Twitter, Google+
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SOCIAL

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STRATEGY

PLAN

1

Sy

Systematic

Strategy

3

Br

Brand

Plan

4

Re

Research

Process

11

Ps

Personas

Plan

12

Ou

Outline

Process

19

Fm

Formats

Plan

20

We

Write

Process

37

Fn

Funnel

Plan

38

Le

Line-edit

Process

55

Tm

Themes

Plan

56

Op

Optimize

Process

87

Cd

Calendar

Plan

88

Qc

Quality-check

Process

PROCESS

QUALITY

21

Cl

Clarity

Quality

39

Co

Conciseness

Quality

22

Re

Readability

Quality

40

Ch

Coherence

Quality

72

Cn

Consistency

Quality

104

Rl

Relevance

Quality

GOALS

LEAD MAGNETS

57

If

Inform

Goals

89

Cl

Checklists

Lead-magnets

23

Ac

Accuracy

Quality

41

Au

Authority

Quality

73

Un

Uniqueness

Quality

105

En

Engagement

Quality

58

Ec

Educate

Goals

90

Rp

Reports

Lead-magnets

24

De

Depth

Quality

42

Pe

Persuasion

Quality

74

R

Research

Quality

106

Fo

Formatting

Quality

59

Et

Entertain

Goals

91

Sy

Surveys

Lead-magnets

25

Vi

Visuals

Quality

43

S

SEO

Quality

75

Li

Linking

Quality

107

Ci

Citations

Quality

60

Eg

Engage

Goals

92

Cc

Cheatsheet

Lead-magnets

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RESEARCH

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26

Ex

Examples

Quality

44

An

Anecdotes

Quality

76

Al

Analogies

Quality

108

Cs

Case Studies

Quality

61

Ct

Convert

Goals

93

Sa

Spreadsheet

Lead-magnets

27

Qo

Quotes

Quality

45

Ig

Infographics

Quality

77

Ls

Lists

Quality

109

Rf

Reader-first

Quality

Er

Empower

Goals

94

Tl

Template

Lead-magnets

28

Ac

Active

Quality

46

Lu

Lucid

Quality

78

Pi

Pithy

Quality

110

Dt

Show, don't tell

Quality

63

Av

Advise

Goals

95

Qz

Quiz

Lead-magnets

29

Tb

Tables

Quality

47

Pr

Proofread

Quality

79

Ed

Edit

Quality

111

Sb

Scannable

Quality

64

Cy

Clarify

Goals

96

Lr

Calendar

Lead-magnets

TYPES

30

Su

Subheadings

Quality

48

Id

Intro

Quality

80

Ct

CTA

Quality

112

Ln

Links

Quality

65

Sv

Solve

Goals

97

Wb

Webinar

Lead-magnets

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5

G

Google

Research

13

Bl

Blogs

Types

31

Lp

LinkedIn Posts

Types

49

Ma

Medium Articles

Types

81

Wh

Whitepapers

Types

113

Eb

e-books

Types

66

Sp

Support

Goals

98

Pf

PDF

Lead-magnets

6

Pv

Pageviews

KPIs

14

Re

Reddit

Research

32

Sl

Social

Research

50

Em

Emails

Types

82

Nw

Newsletters

Types

114

Pr

Presentations

Types

67

Sm

Simplify

Goals

99

Pn

Planners

Lead-magnets

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KPIs

TOOLS

7

Uv

Unique visitors

KPIs

8

Pk

Page Rank

KPIs

9

To

Time-on-page

KPIs

15

Bc

Bounce rate

KPIs

16

Cv

Conversions

KPIs

17

Pr

Page rank

KPIs

33

Yt

YouTube

Research

34

T

Traffic

KPIs

35

Rc

Reach

KPIs

51

Ir

Industry reports

Research

52

Ci

CEO Interviews

Research

53

Rr

Referral

KPIs

83

Ec

e-courses

Types

84

Gu

Gutenberg

Research

85

Ss

Subscriptions

KPIs

115

Sc

Scripts

Types

116

Ls

Landing pages

Types

117

Sh

Shares

KPIs

68

Mo

Motivate

Goals

100

Tk

Toolkits

Lead-magnets

69

Dg

Delight

Goals

101

Ts

Trials

Lead-magnets

70

Il

Influence

Goals

102

Om

Comparisons

Lead-magnets

2

Gr

Grammarly

Tools

10

Hw

Hemingwayapp

Tools

18

Cp

Copyscape

Tools

36

De

Dell-E

Tools

54

Cv

Canva

Tools

86

Gd

Google Drive

Tools

118

Pw

Pro Writing Aid

Tools

71

Cg

Challenge

Goals

103

Ut

Curations

Lead-magnets

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all

content formats


one team

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BRANDS WE'VE SERVED

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GRADRIGHT

India's first loan bidding platform

SEEKTHEM

London based design service

STELLAR

Global data recovery brand

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BRANDS WE'VE SERVED

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Neuronimbus

Global full-stack tech and marketing service

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ClickDo Ltd.

A London-based digital marketing agency

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Here Comes The Apocalypse

California based infotainment company

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BRANDS WE'VE SERVED

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Insubuy

USA based insurance marketplace

Immihelp

Texas (USA) based immigration advice company

EVD Analytics

London-based Marketing, Growth and Analytics Agency

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OUR

content

PROCESS

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  1. Study competition
  2. Develop ideas
  3. Build strong narratives
  4. Make it perfect, fast
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  • 150+ pages rank #1 to #5 for hottest search queries in insurance search
  • Exposure to 50,000+ potential customers/mo
  • Keeps Insubuy among top 5 insurance aggregators in USA
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SUCCESS STORY

INSUBUY

Result: SERP #1

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  • 20+ pages rank #1 for hottest search queries in data recovery space
  • Exposure to 10,000+ potential customers
  • Keeps Stellar the #1 brand in data recovery in the search ecosystem
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SUCCESS STORY

STELLAR

Result: SERP #1

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  • On SERP#1 for a fiercely competed search term
  • Exposure to 5,000+ potential customers
  • Lead-magnet for a $999 service pack
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SUCCESS STORY

SEEKTHEM

Result: SERP #1


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ENDORSEMENTS

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*Only real reviews

from real people


(more, on my LinkedIn)

https://www.linkedin.com/in/

kinshuk-gupta-wordsmith/

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Our Values

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Digital content shouldn't be a black box

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Voice >> Noise

  • Stay relevant
  • Stay fresh
  • Stay humane


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Systems

=

Power

  • Lean
  • Agile
  • Effective
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Think, then leap

  • Gauge competition
  • Do 10% better
  • Measure and repeat


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2012

Founded

Team: 1

Client: 1

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2022

Team: 20

Clients: 115

Market: Globe



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2018

Team: 10

Clients: 80

Market: India, Aus, US

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our ADVENTURE

A trail of words, coffee stains, and countless reminders of the most parroted cliche ever: content is king.

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NEXT.

3 STEPS

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Content


AWESOME

AFFORDABLE

FAST

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1 TRY
2 TEST
3 TRANSITION
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